• The ORB Team
• Advertising

SEO Or Google Ads: Where Should You Spend First?

Both SEO and Google Ads help people find you on Google. They work in different ways, and the right choice depends on your goals and your budget.

Google Ads can put you at the top of the results soon after your ads go live. You pay when people click. When you stop paying, the ads stop. It suits businesses that need enquiries quickly or want to test a new service.

SEO takes longer to build, but the results last. As your site climbs the rankings, you get visits without paying for each click. It suits businesses that want steady growth over time.

Many businesses use both. Ads bring enquiries in now, while SEO builds for the future. Our PPC management starts from £300 a month and SEO from £125 a month. Tell us about your business and we will suggest where to start.