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Pay per click ads put your business at the top of search results straight away. Done badly, they can waste a lot of money. Done well, they bring in customers who are ready to buy.
Our PPC management starts from £300 a month. We handle Google Ads and Bing Ads, including setup, keyword research, monitoring, monthly improvements and budget control.
PPC works best when someone is ready to buy now, which is why it suits emergency work for plumbers and electricians, and busy periods for car hire firms. Location targeting means your ads can appear only in the Kent towns you actually serve. If you are weighing it up against SEO, read SEO or Google Ads: where to spend first.
You set the budget. We choose the right keywords, write the ads, watch the results and make changes every month so your money goes further.
Ads that are watched closely and improved every month, all within the budget you set.
We research the keywords your customers use, set up campaigns in Google Ads and Bing Ads, and write ads that match what people are searching for. Location targeting means your ads only show in the areas you serve.
Every month we review the results, cut wasted spend and test improvements. You set the budget, and we manage your ads within it.
Pay per click is ideal when you need enquiries quickly, such as for emergency work, a new service or a busy season. It works best alongside a website that turns visitors into calls, and many businesses pair it with SEO for longer term growth.
There are two separate costs with pay per click. Our management fee starts from £300 a month and covers setup, keyword research, writing ads, monitoring and monthly changes. Your ad spend is separate. It is paid directly to Google or Microsoft, so you can always see exactly where that money goes. Our fee covers the work of managing the account, not the clicks themselves.
You decide the daily or monthly budget, and we work within it. A small budget spread across too many keywords rarely works, so we focus it on the searches most likely to bring calls. If you are unsure whether ads or SEO should come first, read our comparison of SEO or Google Ads. We would rather start small and grow the budget than spend quickly on the wrong searches.
Ads can only bring people to your site. The page they land on has to do the rest. Before we switch campaigns on, we check that your landing pages load quickly on phones, show a clear phone number and match what the ad promised. Sending every click to the homepage is one of the most common ways budgets get wasted. We would rather fix the page than raise the budget.
We also set up conversion tracking, so we can see which keywords lead to calls and form enquiries, not just clicks. If your website is not ready, we can improve key pages or build a new one through our website builds service first. That data shows where your budget is working and where it should be cut back. It also means we can report on real enquiries rather than numbers that look good on paper but bring no work in.
Common questions about pay per click management.
Enquiries Sooner Tell us what you sell and where your customers are. We will explain how management from £300 a month works and what a sensible starting ad budget looks like.
Get A Free QuoteWeekly posts, campaigns and Meta Ads that sound like you. From £350 a month.
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