Carpenter Website Design That Shows The Craft
Good joinery sells itself, but only if people can see it. A fitted alcove unit, a hand-made oak staircase or a run of kitchen cabinets tells a customer more than any description. Carpenter website design should put that work front and centre, with large, sharp photos and short notes on the timber, the finish and the problem you solved. ORB Digital Marketing builds carpenter websites for joiners, cabinet makers and site carpenters across Kent, each one designed and built by hand by our team.
Customers for bespoke work tend to spend a long time deciding. They browse, save photos, come back weeks later and compare two or three makers. Your site should reward that browsing. Group the gallery by type of work, such as staircases, wardrobes, kitchens, doors and windows, or garden rooms, so someone planning a built-in wardrobe does not have to scroll past decking. Kent has plenty of period homes, so if you repair or replace sash windows and original features, give that work its own page.
The enquiry form matters more than people think. Ask for rough measurements, the room, the timber or finish they like and a couple of photos. That tells you whether the job suits you before you spend an evening on a site visit. Builds start from £250, and our hand-built websites are made to load large galleries quickly, even on a phone signal in a customer’s back garden.
Getting Your Joinery In Front Of Customers
Carpentry is a visual trade, which makes it ideal for Instagram, Pinterest and Facebook. Work in progress shots, before and after photos and short clips of a finished piece often get shared by the customer too. Our social media management can take those photos from your phone and turn them into a regular posting schedule, so your feed stays active even during a busy fit out.
On Google, carpenters compete with general builders and handyman services, so being specific helps. Local SEO for carpenters builds pages around the work you are known for and the areas you cover. A strong Google Business Profile with regular project photos makes a real difference, and our guide to getting the most from Google Business Profile explains how. If you also take on extensions or structural work, see our page on websites for builders.
For carpenters and joiners, the finished piece is the sales pitch, so the website’s main job is to show it off clearly and quickly.
More Marketing Help For Carpenters And Joiners
Some joiners work within a few miles of home. Others make furniture, staircases or doors that can be delivered or fitted much further away. If your work travels, national SEO for bespoke joinery can build pages around the pieces you make rather than the towns you cover, reaching people searching for an oak staircase maker or a handmade kitchen anywhere in the country. Packages begin from £125 a month, with custom SEO from £300 for wider campaigns. We set out what is achievable before you sign up, as some products face far more competition than others.
A gallery only helps if it keeps growing. Plenty of carpenters finish a lovely piece, take photos, then never get round to adding them to the site. With website maintenance from £29 a month, you send us the photos and a few notes, and we add the project page for you, as well as keeping WordPress secure. For particular high-value jobs, such as sash window restoration or bespoke staircases, pay per click management lets you advertise only the work you want more of, from £300 a month.
How Else We Help Joiners
- Local & National SEO: Product-led pages for staircases, furniture and doors, reaching buyers beyond your usual travelling distance where the work allows.
- Website Maintenance: Send us photos and notes from each finished job and we turn them into a new gallery entry for you.
- Pay Per Click Management: Google Ads limited to the jobs you enjoy most, such as sash windows, staircases or fitted furniture.
- Premium Website Hosting: WordPress hosting from £200 a year, suited to portfolios full of high resolution timber and finish photos.
- Full Digital Marketing: One monthly plan covering site, hosting, email, SEO and social, for makers who would rather stay in the workshop.
Frequently Asked Questions
Questions carpenters and joiners ask about getting a website that brings in the right kind of work.
How many photos should my carpentry gallery have?
Quality beats quantity. Ten excellent photos of finished pieces do more than a hundred blurry ones. Aim for a few strong images per project, including a wide shot and some close ups of joints and finish. Keep adding new work, because an active gallery shows you are busy and in demand.
Should I put prices on a joinery website?
Exact prices rarely work for bespoke joinery, but a guide helps. You might say fitted alcove units typically start from a certain figure, depending on size and materials. It sets expectations, reduces enquiries from people with a very small budget and makes the first conversation easier for both sides.
Can customers upload photos with their enquiry?
Yes. The quote form can accept photos and drawings from a phone or computer. Seeing the space, the existing features and any sketches helps you judge the job and price it more accurately before arranging a visit. It also shows the customer that you take their project seriously.
I get most work by word of mouth. Do I need a website?
Word of mouth is great, but most people who hear your name will still look you up before calling. A website with your gallery and reviews confirms the recommendation. Without one, some of those referrals quietly go elsewhere, and you never know they were lost.
