Golf Club Websites For Members And Visitors
A golf club website has two very different audiences. Members want the competition results, the course status and the clubhouse opening times. Visitors want green fees, a tee time and directions to the car park. Most golf club websites try to serve both on one cluttered homepage and satisfy neither. ORB Digital Marketing designs sites that split those journeys cleanly, so a member can check whether buggies are allowed today while a visiting four-ball books without phoning the pro shop.
Kent has a wide mix of courses, from exposed links on the coast to parkland and downland layouts inland. Whatever yours is like, the course itself is your best selling point. A hole by hole guide with photos, yardages and a line or two on how each one plays gives visitors a reason to choose you. Drone footage, if you have it, works well here. Every site is built by hand by our team, so the design reflects your club rather than a template shared with hundreds of others.
The practical side matters just as much. Membership categories, joining fees and waiting lists should be simple to understand. Society and corporate day packages need their own page with a proper enquiry form. If you already use a tee booking or membership platform, we link it into the site so everything feels like one club. Ongoing website maintenance keeps results, notices and fixtures current through the season without adding to the secretary’s workload.
Golf Club Marketing That Fills Tee Sheets
Golf club marketing usually has three jobs. Recruit new members, bring in green fee visitors and societies, and sell the clubhouse for functions. Local SEO for golf clubs helps with searches such as golf near a town, golf society days in Kent or a function room with a view. Our sports and leisure web design page covers similar ground for gyms, clubs and leisure centres if you run more than golf.
Social media keeps members engaged and shows outsiders a friendly, active club. Course updates, junior section news, captain’s day photos and open competitions all make good posts. Our social media management service can take that on each week, and our guide to choosing social platforms for local businesses explains where your time is best spent. For quieter months, a small Google Ads budget can promote winter green fee offers.
Members and visitors arrive at a golf club website wanting different things, and the best sites give each of them a short, clear path.
More Than A Website For Golf Clubs
Committees change every year, and with them the person who knows the website password. That is one reason many clubs ask us to look after more than the build. Our full digital marketing plan for clubs puts the site, hosting, maintenance, email, SEO and social posting with one team from £500 a month, so nothing stalls when a new captain or secretary takes over. Rather than chasing several suppliers, the club has one contact who already knows the course, the membership structure and how the season runs.
Searches for golf rarely stop at the county line. Societies from London and the South East plan away days well ahead, and golfers on holiday look for a round near where they are staying. SEO packages from £125 a month can build pages for those wider searches as well as nearby ones, though progress depends on how many other courses compete for the same terms. When you need entries for a set date, such as an open, a pro-am or a summer wedding in the clubhouse, targeted Google Ads management lets you set a budget and pause once places are taken.
Services Clubs Use Alongside The Site
- Local & National SEO: Pages aimed at visiting societies, golf breaks and holiday rounds as well as golfers who live nearby.
- Pay Per Click Management: Short campaigns for open competitions, pro-am days and clubhouse functions, paused as soon as places are taken.
- Premium Website Hosting: Managed UK hosting with daily backups, so competition entry pages stay up when the draw opens.
- Website Maintenance: Software and security updates handled every month, whichever committee member holds the website brief that year.
- Full Digital Marketing: One monthly plan covering website, hosting, email, SEO and social media, run by a team who knows your club.
Frequently Asked Questions
Some of the questions club secretaries, managers and committees ask about a new golf club website.
Can members log in to a private area?
Yes. A members area can hold handicap links, committee minutes, bulletins and results that you would rather not publish openly. We keep it simple to manage, so a secretary or office volunteer can add documents without technical help. If you already use a membership system with its own login, we can link to it instead.
Will the site work with our tee booking system?
Most tee booking and club management platforms provide a booking page or widget that can be placed on your site. We style the surrounding pages to match, so visitors do not feel they have left the club. We confirm what your provider allows before quoting, so the plan is realistic.
How do we attract more golf societies?
Give societies a dedicated page with package prices, what is included, catering options and group sizes you can handle. Add photos of the clubhouse and course, plus a quick enquiry form. Then support it with content that targets society day searches and a listing on your Google Business Profile.
Who updates course status and results?
You can, through an easy editing screen, or we can handle routine updates as part of a maintenance plan. Course status is the page members check most, so it should be the easiest thing to change. We set it up so a quick update on a phone before the first tee time is possible.
